After watching my art being liked, commission pieces completed and money paid I wanted to change my mentality from just painting for a hobby to that of a business.
I set about creating not only a website to sell my art but also to create a range that would be focused on an audience that I already have. Looking back over my small and yet engaged instagram following it became clear that on the whole my audience was women aged between 18-45. The paintings for this range would be more simple in colour, design and pattern yet still have a touch of my brand. I decided to keep my abstract art as a separate category as this is still ultimately where I started but I wanted to create a steady income and sales revenue from smaller well priced ‘wall art’ that was accessible to all. Moving all my art to digital and then creating images for these was a job that filled a lot of my time but ultimately gave life to my art.
Alongside this I decided on a new brand name that would encapsulate my core business values. I settled on ‘Corazon Arts’ as this is spanish for ‘heart’ as my paintings come from emotion and feelings. Corazon Arts perfectly fits my approach to painting and in life and I could not be more proud of the journey from where I was to now. As with all art its very nature is driven by perception. Some people perceive art differently and like or dislike certain disciplines. I hope you like my work however if you do not I am sure you will find what you’re looking for elsewhere, enjoy the soul of art and the brightness of life it brings as much as I do.
Philosophy
- Clean
- Bold
- Colourful
- Emotional
- Life inspired
- From the heart
When I create a painting for my website, for someone in particular or a place I have the following principles I use which stay true to my style: From the very start to now I have stuck to these principles so that the work I do is true to myself, my style and ongoing philosophy.
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